About us
We’re Smart Energy Markets.
Smart Energy Markets Ltd is based in Cwmbran, south Wales. We fund solar on business roofs, and we run a private energy market where businesses buy renewable electricity from generators. We share our people and our office with our sister company, Smart Energy Group.

Solar PPA and SSOA
Chris Williams
Commercial Energy Adviser

Buying electricity
Shayma Boukeras
Renewable Energy Adviser

Selling generation
Elliot Clarke
Senior Commercial Decarbonisation Consultant
What we do
Why we exist
Three problems, and what we do about each. Where electricity is bought and sold through the market, it still flows over the public grid.
Roofs that could generate electricity sit idle.
We fund, install and maintain solar on an eligible roof. With a Solar PPA, we own the system for the term, and the business buys its electricity at an agreed rate per kWh, with a minimum annual amount payable whatever the system generates. With an SSOA, the system becomes the business’s after the final payment.
Businesses buy power without knowing where it comes from.
Buying through the private energy market matches each site’s demand, every half hour, to output from renewable generators in the market.
Generators sell output without knowing who uses it.
Selling through the private energy market matches that output to business buyers every half hour, under a written generator contract with our licensed supplier partner.
Shared with our sister company
Our team
We share our team with Smart Energy Group, in the same Cwmbran office. These are the people who keep your enquiry moving, return your call when you ask for one, and look after you once an agreement is in place.
Enquiries, call-backs and care

Tegan Pugh
Sales Support Coordinator

Nikita Boukeras
Contact Centre Manager

Andrew Caldwell
Principal Commercial Manager

Meg Lydon
Operational Support Manager

Ashleigh Hewitson-Jones
Customer Journey Representative
Directors of our sister company, Smart Energy Group

Bradley Wayman
Managing Director

Tammy Wayman
Finance Director

Michael Wayman
Director of Strategy
Names and roles as published by Smart Energy Group (opens in a new tab). Photographs are the team’s own.
The company
Sister companies
Smart Energy Markets Ltd is a company in its own right. Two sister companies work alongside us.
Smart Energy Group
Shares our team and our Cwmbran office.
Smart Energy Switch (opens in a new tab)
Business energy procurement. If you just need a better gas or electricity contract, Smart Energy Switch handles it.
Company details
Smart Energy Markets Ltd is registered in England and Wales, company number 17509967. Registered office: Suite 6, Brecon House, William Brown Close, Llantarnam Industrial Park, Cwmbran NP44 3AB.
Contact detailsOur promises
Everything in writing first. Prices, the term and the company you contract with are in writing before you sign anything.
No obligation. An enquiry commits you to nothing.
A straight answer. If your site doesn’t suit, we tell you, and point you to what might.
No sales calls. We only phone you if you ask us to.
Talk to the team
Tell us what you need
Choose what describes you. The right person in the team reads it and gets back to you.
What can we help with?
- Solar PPA or SSOAPut a roof to work
- Buying electricityRenewable supply, nothing to install
- Selling generationSell your output to businesses
- Something elseA question or a partnership
Just need a better gas or electricity contract? Our sister company Smart Energy Switch (opens in a new tab) handles business energy procurement.