About us

We’re Smart Energy Markets.

Smart Energy Markets Ltd is based in Cwmbran, south Wales. We fund solar on business roofs, and we run a private energy market where businesses buy renewable electricity from generators. We share our people and our office with our sister company, Smart Energy Group.

  • Chris Williams, Commercial Energy Adviser

    Solar PPA and SSOA

    Chris Williams

    Commercial Energy Adviser

  • Shayma Boukeras, Renewable Energy Adviser

    Buying electricity

    Shayma Boukeras

    Renewable Energy Adviser

  • Elliot Clarke, Senior Commercial Decarbonisation Consultant

    Selling generation

    Elliot Clarke

    Senior Commercial Decarbonisation Consultant

What we do

Why we exist

Three problems, and what we do about each. Where electricity is bought and sold through the market, it still flows over the public grid.

  • Roofs that could generate electricity sit idle.

    We fund, install and maintain solar on an eligible roof. With a Solar PPA, we own the system for the term, and the business buys its electricity at an agreed rate per kWh, with a minimum annual amount payable whatever the system generates. With an SSOA, the system becomes the business’s after the final payment.

  • Businesses buy power without knowing where it comes from.

    Buying through the private energy market matches each site’s demand, every half hour, to output from renewable generators in the market.

  • Generators sell output without knowing who uses it.

    Selling through the private energy market matches that output to business buyers every half hour, under a written generator contract with our licensed supplier partner.

Shared with our sister company

Our team

We share our team with Smart Energy Group, in the same Cwmbran office. These are the people who keep your enquiry moving, return your call when you ask for one, and look after you once an agreement is in place.

Enquiries, call-backs and care

  • Tegan Pugh, Sales Support Coordinator

    Tegan Pugh

    Sales Support Coordinator

  • Nikita Boukeras, Contact Centre Manager

    Nikita Boukeras

    Contact Centre Manager

  • Andrew Caldwell, Principal Commercial Manager

    Andrew Caldwell

    Principal Commercial Manager

  • Meg Lydon, Operational Support Manager

    Meg Lydon

    Operational Support Manager

  • Ashleigh Hewitson-Jones, Customer Journey Representative

    Ashleigh Hewitson-Jones

    Customer Journey Representative

Directors of our sister company, Smart Energy Group

  • Bradley Wayman, Managing Director

    Bradley Wayman

    Managing Director

  • Tammy Wayman, Finance Director

    Tammy Wayman

    Finance Director

  • Michael Wayman, Director of Strategy

    Michael Wayman

    Director of Strategy

Names and roles as published by Smart Energy Group (opens in a new tab). Photographs are the team’s own.

The company

Sister companies

Smart Energy Markets Ltd is a company in its own right. Two sister companies work alongside us.

Company details

Smart Energy Markets Ltd is registered in England and Wales, company number 17509967. Registered office: Suite 6, Brecon House, William Brown Close, Llantarnam Industrial Park, Cwmbran NP44 3AB.

Contact details

Our promises

  • Everything in writing first. Prices, the term and the company you contract with are in writing before you sign anything.

  • No obligation. An enquiry commits you to nothing.

  • A straight answer. If your site doesn’t suit, we tell you, and point you to what might.

  • No sales calls. We only phone you if you ask us to.

Talk to the team

Tell us what you need

Choose what describes you. The right person in the team reads it and gets back to you.